Google changed their search engine results page last month. (That's SERP in techno bable). The new page they are showing seems to be basically the same, but has the addition of a navigation bar to the left which has reduced the space available for the organic search results. If anything this makes it even more important to...

The debate between the PPC and SEO camps continues, with strong arguments on both side of the fence. But is there an answer, or is it more down to personal preference, or more importantly, personality?

Recently I have been doing a bit of research into the local marketing scene, in particular in the area of blogs and the related network. One great site that I have found is Loaded Web.

Increasing the number of incoming links to your website is one of the most important parts of any Internet Marketing Campaign. But it's not just about the number of links, the "quality" of these links is also very important.

Search Engine Optimisation is the process of modifying your website to push it as close as possible to the top of the results pages of one or more search engines.