Pay per click Vs search engine optimisation

Pay per click Vs search engine optimisation
Posted by Administrator (boyd) on Mar 11 2010
Website design and development blog >> Search Engine Optimisation

If you have attempted to do do some SEO and or PPC marketing on your site, you will understand how fundamentally different the process for each is.

PPC is a methodical mathematical approach, while SEO is about creativity and content.

PPC is a solitary endeavour, while SEO is about communication, networking and socialising.

PPC is about short term result, SEO is about long term investment.

In my opinion the debate is mute. Obviously there are benefits to each and in most cases the ideal situation is to do both, but the topics are quite interesting. You can read more from the original article on Search Engine Watch here: SEO vs. PPC Debate -- Which Do You Prefer?

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