Should you be using Adwords
Adwords can be a very effective way to deliver leads to your website. It's a great way to get up and running quickly, and it provides you with valuable data on keyword popularity and search term popularity.
Advantages and disadvantages of Adwords.
Advantages of Adwords
- Instant ads! An Adword account can be up and running within hours or even minutes of setting it up
- You can buy your way to the top! With a big enough budget you can ansure that you will get the number one spot
- 100% measurable! Adwords can deliver absolutely measurable results. You will pay every time someone clicks on your website, and as long as you track the leads coming through your website you can see the cost of each lead to the cent.
- Valuable keyword data! Another benefit of Adwords is the keyword data that you will collect. Running an adwords campaign can provide you with a much deeper insight into the important keywords for your industry than standard keyword analysis.
Disadvantages to Adwords compared to SEO
- No long term investment. Once you switch off your Adwords account, the ads disappear
- Higher costs. Because you are paying for every click in an auction based scenario (i.e. highest bidder gets the best position), buying popular key phrases can be expensive
Boyd design can get you up and running with an Adwords account in a matter of days.
For more information on how we can help to deliver more leads through your website, why not ask for a free analysis of your existing site.
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